PRIVACY POLICY

OVERVIEW

At Short North Yoga LLC | DBA: Heartfelt Yoga Studio, your privacy is very important to us. We do not sell, rent, or share your personal information to or with third parties without your explicit consent. Please read this privacy policy to learn more about what types of information we gather about you, how we use it, and how to correct or change it.

SCOPE OF POLICY

This privacy policy applies to our websites, mobile sites, and applications, including the www.yogaheartfeltstudio.com website, and the mobile versions thereof. It does not apply to other companies’ or organizations’ websites to which we link. You should carefully review the privacy policies of those web sites in order to determine how your personal information is treated by such third parties.

INFORMATION GATHERED FROM ALL VISITORS

Aggregate Data: We gather certain generic information with respect to all visitors’ use of our web sites, such as the number of unique visitors, frequency with which they visit and favored areas on the web sites. We only use this type of data in aggregate — that is we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps provide services and features that most likely meet your needs, and to customize our websites to make your experience easier and more enjoyable. We may also provide statistical “ratings” about how our customers collectively use our web sites to advertisers, sponsors, and other companies with which we do business. These statistical ratings do not contain any personally identifiable information about you or any of our users.

We may automatically track certain information about you based upon your behavior on our sites. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis.

Cookies: We use a technology nicknamed “cookies” on our web sites. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer’s hard drive for record-keeping purposes. Cookies may be set upon your browser during site visits to save your site customization preferences and to save your passwords so you do not have to re-enter passwords upon each site visit. Cookies help you navigate our web sites, and help us customize our web sites to provide personal service. We also use cookies to track user sessions and to gather site usage statistics.

IP Addresses: We collect and analyze traffic on our web sites by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.

Applications: We collect generic information through applications, including mobile applications or widgets.

Surveys: From time to time, we may conduct surveys or solicit your feedback. These surveys are used to gather information to improve our sites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you have expressed an interest.

COMMUNICATIONS

Heartfelt Yoga Studio reserves the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters, which will affect your use of our website, including any alleged violations of the applicable website Terms of Service. If you are an account holder, you will automatically receive the following emails unless you choose to not receive them by going to the “Account Login” page or by following the instructions at the bottom of each email message on how to unsubscribe: (i) to contact you for feedback and surveys; or (ii) to send you relevant company or service-related information.

USE OF PERSONAL INFORMATION GATHERED

If you elect to open a user account on our website, you will be required to provide us with certain personal information, including your name, email address, phone number, credit card, debit card or account number, expiration date, and billing address (this required information is subject to change from time to time).

If you elect to open a member account on our website, you will be required to provide us with certain personal information, including your name, e-mail address, address, phone number and date of birth (this required information is subject to change from time to time).

There may also be opportunities for you to provide us with additional information regarding your preferences and interests, and we may also use this information to make recommendations to you regarding specific teachers and classes. This information, however, is not required and is completely optional on your part.

In general, we will only use the information you provide to us for the purpose for which such information was provided, such as communications, billing and processing your account. We also use such information to deliver to you information about Heartfelt Yoga Studio and our promotions. Users may opt-out of receiving future mailings from us by following the instructions set forth below. We also use information for trend analysis, pattern detection, and site administration. Your personal information may also be disclosed to a third party in the event of any merger, sale, joint venture, reorganization assignment, transfer or disposition of all or any portion of our business.

DISCLOSURE EXCEPTIONS

Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third parties if we are required to do so by law: (i) to comply with legal process such as a search warrant, subpoena, or court order; (ii) to protect Heartfelt Yoga Studio’s rights and property; (iii) to investigate reports of users sending material using a false email address or users sending harassing, threatening, or abusive messages; (iv) to protect against misuse or unauthorized use of our web sites and/or the Heartfelt Yoga Studio service; or (v) during emergencies, such as when we believe someone’s physical safety is at risk.

YOUR CONTROL OVER YOUR PERSONAL INFORMATION

Every communication Heartfelt Yoga Studio sends you will contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. Permission changes will be honored as soon as possible after receipt. Please allow five to seven days for processing. Permission changes will however not affect any information that you provided to us.

Editing Your Profile: If you are a registered user, you have the ability to review, correct, and change choices you have previously made as to the use of your personal information. Simply sign in and click the “My Account” link on the header of every page. There, you can change your personal and address information, sign-in, and email preferences.

ACCEPTANCE OF PRIVACY POLICY

Your use of our websites, including any dispute concerning privacy, is subject to this privacy policy and the applicable web site Terms of Service. BY USING OUR WEB SITES, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY AND THE APPLICABLE WEBSITE TERMS AND CONDITIONS. We reserve the right to modify this privacy policy at any time by posting the changes on this page.

Questions or Comments: If you have any questions or comments about this Agreement or the Site, please contact Heartfelt Yoga Studio at hello@yogaheartfeltstudio.com.